Archive of "Missional" Category
Lessons Learned From Our New Orleans Mission Trip – “Katrina Wasn’t Even the Worst of It…”
It feels more often than it probably actually is but I feel that our mission trips need to respond to why we invest so much in meeting people’s physical needs “when it’s their spiritual lives that only really matter”. For me, that is very flawed statement on a number of levels but I think I understand what people are trying to say. Why help rebuild someone’s home and not share with them the hope of Jesus? It’s like saying, “I hope you enjoy going to hell in a nicer home.” Know that I, nor any sincere Christian I know, don’t actually feel that way.
But here’s what works for me. I have a hard time “compartmentalizing” life into the categories of “spiritual life”, “physical life”, “social life”, etc. They only work in terms of abbreviation and frankly, I am not always sure where my “physical life” ends and my “spiritual life” begins. That said, it’s easy for me to see how my physical well-being/state/condition affects the hazy, extremely subjective idea of my spiritual well-being/state/condition. And vice-versa. For example, when I feel physically drained, it’s less likely that I feel spiritually joyful and excited and ready to go to a Hillsong worship concert. In that instance, i’d prefer to take a nap. This is not to say that your spiritual state is entirely determined by your physical state but they certainly relate to each other. At least, that’s how I see it (and I suspect this is true for most of us after a bit of consideration).
So back to mission trips. One day Aaron and I went to see about picking up some wood from a family that was offering to donate it. We stopped at the house, knocked and a sweet southern grandmotherly woman opened the door. After the pleasantries, she offered to show us the shed and on the way she complained about the weeds, the bugs, and the mess that the backyard was in (A bit of a long story but she had rented her home to out to people Aaron knew). As she complained, I felt the need to repress my judgment of her. I mean after all we had seen, if weeds in your garden are among your chief complaints, then you may have it pretty good. Of course I knew that when we complain over trivial matters, it’s usually a front for deeper, more hurtful pains but the story works better if I just tell you that I was annoyed by her annoyance. Anyway, after finding the wood, we decided that we’d bring some students the next day to haul it off.
The next day we showed up, I knocked on the door to announce our presence but secretly hoped she wouldn’t be home (the shed was unlocked and it was very hot out). I even imagined that she may had hoped that we wouldn’t show – it would give one more thing to complain about. But when she opened the door, there were smiles from me, from her, even the weeds waived hello. The kids unloaded from the van and we created an assembly line and I was in the shed being bit by mosquitos and bugs that had mutated from who knows what but they seemed to be reneging on the offer of the wood.
We finished up, students loaded into the van and I wanted to say good-bye and thank her on behalf of Aaron and the Gathering Church. When I did so, she revealed that she had no idea who Aaron was or the church. And then it began, a real conversation, not about tenants or weeds or the heat but about life, about recovering from Katrina, about unhealthy loved ones and and about grief. Doris told me that the water had flooded 8 feet of their home and they were so lucky to have salvaged it. But after the water receded and the home was gutted, they left their home to stay with an elderly family member and have been renting out their house for the last 3 years.
I tried to encourage her but then she said, “But Katrina wasn’t the worst of it” and she started bursting into tears. We had crossed a point of no return here. Students were already in the van, I was on the porch being bitten by more bugs, and now had made an elderly woman cry. I asked her what she meant by that and she told me that just less than a year after the hurricane, her 9 year old grand-daughter was killed in a parade by the float she had just jumped off of. She was assigned the job of handing out flyers and when she tried to hop back on the float, she slipped …
My heart broke and I listened to the whole story. About how she would have been turning 13 this year. About how all this happened in front of her parents who had been following the parade. About how the little girl’s dad held her until help came. About how she believed in God but she was just hurting so much.
Eventually it was my turn to say something other than, “Well gee sorry to hear all that – thanks for the wood.” So I asked her if I could pray with her. Afterwards she asked me what I did for a living. I explained. Which of course began another conversation that centered on hope and the significance of Jesus. I shared briefly about that my family had gone through tragedy too, and just recently mourned the loss of a dear uncle. I told her that I knew it wasn’t the same but in the pain, I was reminded again the importance of life and the resurrection of Jesus and the hope he offers for now and for eternity.
She hugged me. We said our goodbyes and I reminded her about Aaron, the Gathering Church and mentioned that they have a professional counseling ministry. And then I was on my way. I remember being affected by that though. Sometimes when you are the group leader, you don’t get to engage because you expend a lot of energy managing and staying ahead of the curve but I was really affected by the encounter. I forgot how to get back to the Gathering building, forgot about my mosquito bites, forgot to plan out how to pick up the Kids camp volunteers and I was grateful that Jim was driving.
I kept replaying the conversation, wondering if I had said things right. I have to admit, it surprised me how the conversation took a course of its own. It seemed easy enough, go to the house, pick up some wood from the lady that was annoyed by the weeds. Who knew. Once I regained my composure, I was really moved by how a such a simple act of picking up wood turned into a moment of expressing care. I don’t know how much different her life is from a stranger praying for her on her porch but it reinforced to me the need for making conversation and uncovering the needs of people in our communities. To me, this is an enormous part of the work of the Gospel and living missionally.
Lessons Learned From Our New Orleans Mission Trip – Post 2 – “We Feel Cursed”
“We Feel Cursed”
On our first trip I remember hearing people express this sentiment post-Hurricane Katrina. How could an American entire city be submerged under water? This time, we heard people express it in relation to the oil spill. “We feel cursed”, “Why does this always happen to us?”. If you ask a Pat Robertson type, he’ll say that you are cursed. Ask even an environmentalist type, and you may get a similar response. But if you ask someone like me, it’s because we live in a fallen, depraved world and we are all cursed in some way.
I know this is a pretty pessimistic post but we will never run out of bad news streaming across our televisions and computer screens. There will always be tragedy to be shocked about. There will always be many crying themselves to sleep at night. Sometimes it’s you, sometimes it’s me. We are all cursed.
When talking about New Orleans and the Gulf region, I often hear people ask if it’s worth rebuilding because it’s likely inevitable that they will be devastated by another natural (or man-made) disaster anyway. I would like to assume that these people never take medicine or go to the doctor when they are ill. I mean why bother, if this illness doesn’t kill them, they probably figure something else will kill them. So why concern oneself with getting better if it is inevitable that one day their body will stop working anyway? This logic sounds weak right? That’s how I feel when people wonder if we should rebuild places like New Orleans.
Like I said, we are all cursed in different ways. Some choose to deny this reality and are completely overtaken by surprise and shock when pain and evil find them. Others accept this and live their lives in such paranoia that they souls are too paralyzed to even enjoy the good days. Obviously a balance would be helpful but that’s only the start. We need hope. We need a real reason to be hopeful.
This is one of the many reasons why I am a follower of Jesus. He is the hope that can save all of us from this cursed world. He offers salvation, forgiveness, redemption and recreation. It also reinforced to me the important work that must be done in New Orleans and the Gulf Region. Not only from a physical rebuilding but including a psychological and social one and especially a spiritual rebuilding. From conversations with people, there are many groups that continue to come and serve. I found that to be encouraging. My prayer is that one day people will no longer feel exclusively cursed but rather released because of the hope of Jesus.
Our NOLA 2010 Mission Trip – Setting the Context – Post 1
As a believer of short term missions, each summer our youth ministry goes on a short-term mission trip. Last year we served at the All Saints AIDS Camp in Nassau Bahamas with Next Step Ministries. It was an unbelievable experience. Throughout the years, I have led teams to Estonia, the Czech Republic, and our beloved New Orleans. It was here in 2008 that we worked with a local church plant called The Gathering in Chalmatte, LA which is just east of the lower 9th ward and an area that was also completely flooded by 8-20 feet of water.
The 2008 trip was a difficult one for a number of reasons. Many of our team members were first-timers (which is wonderful too), it was extremely hot (as you would expect), our accommodations were rough (we stayed in an abandoned elementary school that was scheduled to be knocked down a few weeks after our trip). My “trip lows” included driving through the Chalmatte neighborhoods looking at all the “For Sale” signs. It still felt like a ghost town, very few businesses, no grocery stores, not even Wal Mart had moved back at this point. The few businesses I saw were a Burger King, Home Depot, a Walgreens, and numerous establishments selling daiquiris.
I also remember never being able to cool off, except during a cold shower, but immediately, the humidity reminded you that there was no refuge. I think my biggest “trip low” was on our last work day, the team made chicken pot pie as a celebratory feast. We ate at picnic tables “inside” where the cafeteria was. It was after 8pm by the time we ate, I was starving and since I wasn’t in the shower, I was of course, sweating. Being hungry, I tried to eat the pot pie, but it too was extremely hot. And between the sweat from the heat and the pot pie, my face was literally sweating into my food. It was at this point that I remembered thinking, “Who’s dumb idea was it to make chicken pot pie?” followed by “Why couldn’t Katrina had hit Maine?”.
The better moments …
… we had a great team and were joined by a few students from the church Evan Curry was serving at the time.
… we got a lot done, mudding, priming, cleaning out abandoned houses.
… realizing the enormous need of New Orleans and the entire Gulf region.
… meeting the fine people of the Gathering.
The Gathering is a church plant by a team from various parts of the US – Phoenix, Louisville, to name a few. The lead pastor, Matt and his family moved in February ‘06. They were a young couple with two kids and they lived off generators for 18 months. I would have loved to have heard some of these conversations when they were asked, “Why move there … now???” But you and I know the reasons why.
For me, one of the most important parts of the trip was meeting Aaron Johnson. He’s one of the pastors of The Gathering and the way he was trying to do pastoral work really connected with me. His church office is his donated white pick-up truck and his pulpit is his tool belt and cell phone. The Gathering had just completed the purchase of an old bowling alley that had been gutted after Katrina. Their vision was to convert the building into a community center. The Phase One (of Three) vision is to have have a day care center, coffee shop, counseling center, and include a space for worship.
After our week there, we knew we had to come back and committed to returning every other year. And so on July 6th, we left Montvale to return to Chalmatte.
Our NOLA 2010 Mission Trip – Highlights – Post 2
On Friday we returned from our student mission trip to New Orleans and I find myself trying to describe this incredible experience. Once again, we had an excellent team. It was our largest which was 19 students and 4 leaders. And once again, our church and leadership were supportive and generous in allowing this opportunity.
I have not been able to really articulate my reflections for posting yet but until I do, here are a few highlights:
I really enjoyed my conversations with The Gathering Team. Had some excellent conversations with Aaron (their community pastor) and got to know Pastor Matt. He told us the story of how he and his family (with two very young children) moved 6 months after Katrina and lived off of generators for 18 months. This decision spoke so much to their new neighbors and community. It’s usually at this point, that the story would say, “And their church sky-rocketed in growth” but instead, they began very non-dramatically seeking intentional relationships and serving the community in any way they could.
I don’t have any pictures with Aaron (the Community Pastor of the Gathering) but I think one of the moments I will remember is the conversation with a woman who we had delivered furniture to. It was very pastoral, very caring, and it seemed very unlikely that she would ever step foot in their church. When I mentioned this to Aaron, he said something like, “Well, that’s not why we do it.” That’s Christ-like.
Watching our students reading Scripture and journaling after lunch and throughout other parts of the day. After one of our work days, I walked by one room where about ten students had gathered, sat separately, silently with Bibles and notebooks open. Honestly, I didn’t recognize them at first (“Which youth group is this?”
I almost took a picture but thought that was lame, I now regret it – my eyes have deceived me before.

I don’t know how many times I thought to myself, “I can’t believe he/she came on this trip. I was pretty sure they’d never come on one. And look he/she is loving it!”
Beignets from Cafe Du Monde! Yeah we know they’re basically funnel cakes but with even more sugar and everything else that is bad for you.
It was great meeting the youth group from Richmond. They have an awesome youth pastor and I hope our paths cross again.
This is could be a post unto itself but our youth leaders are amazing. We had some challenges on this trip and having a great leaders was huge asset. Icould not imagine them not having been there.
I didn’t think that I would ever be moved to see a Wal-Mart. I am not a big fan of the retail giant but it did bother me that it was not able to open again for four years after Katrina. Much to the joy of Chalmatte, it finally returned. I visited almost daily to get water, cough medicine and Sharpies. It symbolizes that more and more people and businesses are moving back to Chalmatte. And just recently announced, they finally plans for the hospital to return.
Hearing the news that oil spill had been stopped. As you can imagine, hearing people talk about it there is far different than talking about it in Jersey.
Siblings! I will always remember the siblings of this trip. We had four sets of siblings attend this year – can’t really get into it on here but there were some beautiful family moments. I am not even their Mom and I was moved.
Watching our team deal with some real adversity. There was some real solid perseverance that led to healthy group building and Christian unity – I’m really proud of this team.

Are Short Term Student Mission Trips Worth It?
Primary Target Audience – People in my local congregation
Secondary … – Youth Ministry workers, Missionary workers of any form, and fellow Kingdom builders
Every year this question gets asked around our local church in some variation and it also gets asked all over the blogosphere and twitterverse. And every year I wonder about it too.
The short answer is yes, based on our current western evangelical, suburban climate – yes, while not perfect, they are worth it.
The comments and questions I usually see and get are among the following:
It costs so much money to send a team down there. Why not take all that money and send it to people there and have the work be done by professional workers?
I usually have two responses. Great idea, why don’t we do that all year round, collect money and send it? (insert awkward moment here).
You and I know, that money simply won’t come in to send. You may be able to raise $800-$1000 but not $15,000 (or whatever the trip in question costs). it’s because we tend to give relationally.
Second, for those who insist on seeing this in dollars and cents: Realistically, not only will you raise a fraction of what it would cost to send a team down there, I would like to make the case that money raised is a great investment in the Kingdom. I have seen and been discouraged by some stats on how the “mission trip experience” has offered little lasting help in one’s faith. Fortunately for myself, I am very suspicious of these types of stats and have also seen similar regarding the “effect” of the Sunday sermon. We still do them. Every Sunday. And we have numerous reasons, including the need for preaching and teaching Scripture to the words that can be used by the Spirit to convict, encourage, and offer the hope of Christ.
So, speaking from my experience, many (not all) of our students have been impacted in numerous long term ways. There are certain lessons that only be learned from outside of your zip code. For short-term mission trips, students are taken away from their context, away from their distractions, sharing close space with fellow youth group students and leaders. Then they are faced with situations and challenges that they simply do not get the opportunity to have. These trips create these moments and for many students, they will always value missions having experienced it personally. For some, this alters the trajectory of their lives dramatically.
This is not to say that there is no need for local missions but in fact, the opposite, as there are certain lessons that can only be learned from inside our zip code as well. Many times when seeing the needs of others in distant place we are convicted by the realization that we neglect many very near to us. As a youth ministry, this has led us to do service project weekends, In full disclosure, they are great in theory, we have been blessed by them, but we need to work on a better implementation as they have proven to be very difficult to put on during the school year. I am confident by the Spirit’s leading, we will grow in this practice,
Another aspect I like is the camaraderie that we enjoy on these trips. Students have conversations with people they have “only seen around on Sunday morning”, they reconcile differences, they see each other differently. Similar to the “teen summer camp experience”, being away provides the opportunity for that. This is also important for me as a youth pastor. This is literally the most time that I get to spend with students, the only time that I get to engage in deeper conversations with some and important times for some of our youth leaders to truly connect with the group. Again, the challenge is applying this throughout the year.
Perhaps another reason that is largely ignored is the importance that our teams serve to either a local church or missions organization. I realize this can open an entirely separate discussion altogether but it seems to me that less gets done if we do not send teams. Again because relationships and student involvement create so much motivation and energy. That said, I am very much aware of the stories of some organizations that have used groups as either tourists or as sources of revenue to repaint the same wall summer after summer and these accounts always grieve me. But it seems for the vast majority, these weekly teams serve and build credibility to these local churches and agencies and I love that aspect of the larger Church Body serving in this big-picture way.
Another feature of the trip that I have come to recognize as been the decision-making process that the student and their families go through to commit to the trip. Many choose between summer jobs, parents plan vacations around them, and every time someone asks, “What will you be doing over there?”, the student has the opportunity to search their soul of why they are actually going. The decision making process and the pre-trip reparation should not be underestimated.
There are certainly problems and challenges for student mission trips, believe me I know. Among them are behavioral problems, an inflated sense of ego (“I’m going to save these people”), the danger of categorizing missional-living as only a “summer thing” that can only be done proxy and a few other concerns that maybe I can share another time. But these are not reasons to not do mission trips, they are reasons to do them better.
To combat our collective pride and to maintain focus on why/what we are doing, we have had nightly devotions and debriefings, Scripture and journal reflection times, and have been diligent in creating a servant-hearted culture on these trips. We have even gone so far as adopting a motto, “Me First!!”. When we ask for 3 volunteers to do the glamorous jobs of cleaning the dinner tables, or filling the water coolers, or cleaning the bathrooms, there ought to be a rush of volunteers yelling, “ME!” first. We get the point when we have to turn down five volunteers because three volunteered so quickly.
Are mission trips worth it? Yes, in our current context, they are very beneficial and very much worth the cost, time, and energy expended. For more, I highly recommend the dvd curriculum Round Trip and David Livermore’s Serving with Eyes Wide Open. Please feel free to comment in polite disagreement or add your concern, I have come to enjoy this conversation.
Selling Out the Sell-Outs – Part 3 – Looking For Something Better
This is Part 3 in this series. If this is your first time on this site, don’t start here
Part 2 finished off with the idea that while everything can be said is marketed, we must examine the motivations.
In looking at motivations, we ought to consider the ministry of John the Baptist. It is widely understood that he did not actually “invent” the idea of baptism but was used as a means to be identified with God. Later Jesus-followers would use it to publicly proclaim their identification with the second person of the trinity, the Savior Himself. As we proceed, it is necessary to understand the distinction between human interaction/communication and tactics of marketing.
Second, as K&S point out, “Jesus and the apostles did not have a ‘marketing’ or ‘consumer orientation’ which is what they insist the contemporary church must not have if it to be effective. The reason why Jesus and the early church did not have this orientation is quite simple: As we have shown, the management theory that underwrites such an approach to marketing was developed during the middle part of the twentieth century under very historically specific circumstances” (p. 45).
It has become fashionable to insist that one be relevant to their cultural surroundings. It is also a form of credibility to demonstrate to an audience/demographic/individual the attempt to posture themselves in a way that convinces them of their care. There are clichés, “People don’t care about how much you know until they know how much you care” that capture this. But Barna’s call for “systematic study of needs, wants, perceptions, preferences and satisfaction of its members and others whom it is trying to reach” (p. 47) sounds like the institutional form of stalking as opposed to an invitation to encounter the Almighty God. It’s reminiscent of an apocalyptic science fiction movies where there is a secret meeting of aliens preparing to take over the earth. The last thing Christians need today is to appear even stranger.
It would become extremely beneficial for a church to analyze if it has been consumed in the “exchange process” (48-49). K&S made an excellent use of Scripture by using Acts 17:24-25, whereby reminding the reader that God does not need an exchange from the believers but rather the worship is an expression of gratitude and love. Worshippers would enter sanctuaries differently if they adopted that understanding and pastors would preach differently if they did. It will be an interesting to see what needs to happen first for our churches to function this way.
This is precisely one of the failures of the contemporary church. Many ministries have been set up as service centers. “Give us an hour and we’ll give you the truth – God’s truth!”, “Give us your kids and we’ll convert him to well-behaved Christian toddlers”, “Give us your tithe and we’ll give you the soundtrack to sing to Jesus” and so forth. Such a mentality is so arrogant that it nears blasphemy for it implies we are able to place God “under obligation” (p. 53). This Barthian quote ought to appear in our church as often as the times of service, “It is impossible to lay hold of God. Men cannot bind Him, or put him under an obligation, or enter into some reciprocal relationship with Him” (p. 53).
The “user-friendly” church mocks the work of Christ. Such a church builds egos not hope, builds monuments of pride not a servant-like humility and leads to a spirit of competition between other churches rather than asking the Spirit to move and work throughout the Body. To be the bride of Christ, to be the body of Christ is to love Christ first, not one’s own self.
The church board dialogue that occurs in the opening pages of Chapter 5 is all too familiar scene. The church board must decide their “evangelism strategy” It gets ugly. We want certain people over other people. We need money to pay the bills. We don’t want anymore problems than wha twe already have. And it’s among the many reasons why everyone has a terrible church board story.
The moral to most of this particular caricature of meetings is that clearly the pursuit of the Kingdom of God is third priority at best following high attendance and paying the bills. It has always been my observation that despite how serious evangelicals take the Bible, we are extremely slow in taking care of the poor, fighting for the oppressed and comforting the suffering. It is almost as if Jesus said, “Hear O’ Israel, the greatest command is build as big of a church structure as you can. And the second is imitate the world.” Jesus would find no fault with us had He said that.
In fairness, our numerous denominations, endless evangelism schemes and involvement with church marketing has been due to a perverted exaltation of how we have interpreted the Great Commission. We have strived to pursue as an efficient means as possible to mass produce and export the gospel. Our inspirations have not been Paul and Peter and the stories contained in The Acts but rather McDonalds, Coca Cola and Microsoft. By doing so we have domesticated and have sold out the Gospel.
What does one do once they realized they have ruined the family farm? Protect what little self-interest is left, liquidate and quit or start over? As much as I enjoyed reading K&S, I was secretly hoping they would transition from the accurate, critical and prophetic words of demise and conclude with a series of bold exhortations to abandon the marketing mentality, teach our churches to resist the consumer mentality and to pursue the Church that God has called us to. After all it is a book about the Church. And so, I was glad they did in the final chapters 6-8 were joys to read for their calls to courage such as this quote taken from Robert Lupton:
The Church is the only institution which , without irresponsibility, can expend all its resources on great and lavish outbursts of compassion. It is ordained to give itself away, yet without loss. The Church, above all earthly symbols, bears the responsibility of declaring in the outpouring of resources, the utter dependability of God. To preserve its life to lose it (p. 118).
Amen and Amen to Selling Out the Church. While it seems appropriate for K&S to publish a follow up to evaluate the current evangelical landscape (since it was published over 10 years ago, this text offers much to consider and reinforces a great deal of suspicion of how “we do church”. Indeed it is time to sell out the selling out the church and the first to go are my books on church marketing. It is my confident prayer that the Gospel will be enough and May the Lord lead those that persevere against the consumerism, pride and the spiritual forces at war with the Kingdom of God.
"SELLING OUT THE SELL-OUTS” – PART 2 – Everything is Marketed but …
Post 1 finished off with the “over-marketing” of some churches. By that I do not only mean that they market a lot but that they rely heavily on marketing. Perhaps you have seen a place that has relied more on its “techniques and schemes” than on God Himself. Terrible people. I know because I have been guilty of that as well.
But what does it mean to market something? Is George Barna right when he says, everything is “marketed”? Is he wrong when he argues that churches need to do a better job in marketing or “taking on a marketing orientation” (p. 23)? To be fair, everything is “marketed” to some extent, including K&S’ book! The book has a cover that conveys “modest but serious” with an excellent picture of a broken down billboard announcing the book’s title. The text is clean, efficient with sub-headings to help guide the reader and the chapter pages are styled suggesting the smart people at Cascade Books did not merely say, “We’re going to be as simple as possible.”
Further, the book is only 164 pages which attracts readers who do not want to be bogged down in an endless abyss of rhetoric like other books for sale next to it in the “Theology” section. The publishing industry refers to these types of books as an “airplane book” because they are just short enough to read and finish on a plane. Ironically, most of the books by church marketing guru, George Barna are about this length. And finally, the foreword was written by the highly esteemed theologian Stanely Hauerwas and advertises his name on the bottom of the cover. That recommendation alone is a fantastic piece of marketing and as a consumer, I readily confess that I would be most interested in reading a book like this.
While the authors offer that they “are not trying to paint marketing as an evil enterprise …” or (accuse those that do) “are somehow sub-Christian” (p. 34), they do believe it is a serious mistake to place at the center of the church’s self-understanding what the church marketers so innocuously call a marketing orientation (ibid).”
For the sake of clarification, Barna defines further that marketing is “the process by which you seek to apply your product to the desires of the target population” (Barna. p. 23). An initial thought is that at some basic level, everything is “marketed”. If we practiced the same form of deconstruction as a collegiate lunch table after a Philosophy 101 class, George Barna and his marketing friends would have a case. Church signage, service bulletins, the worship experience, the pastor’s attire, websites, the Powerpoint background of the worship songs all apply a value (or desire) targeting a particular audience at some basic level.
Further, I concede that it can be interpreted that Jesus, Paul, and the writers of Scripture exercised some basic form of “marketing”. Evidence would be the decision to write in Greek as opposed to Aramaic or Hebrew. However, the value of K&S’ argument is in how much of a factor should marketing play in the role of the Church? This changes everything. In this light, certain questions are begged like, “What language would you have preferred the New Testament be written in?” The issue is that any language creates a targeted audience. At this basic, almost trivial level, there is no such thing as a language that is not “marketable”.
On a practical level, a naïve application of Barna’s definition would drive one mad. How does one dress? Can one imagine the sheer existential magnitude of determining which outfit to wear in the morning in order to avoid the accusation that “one is marketing him/herself”? How does one decorate their home? The logical answer is that at some point we are not continually marketing ourselves but are wearing clothes and outfitting our living spaces based on our preferences and expressions that the thought of pleasing a target audience is dismissed as “It’s no one’s business but we hope you accept our dinner invitation.”
Thus marketing becomes then an issue of motive. How much will the idea of marketing influence the church? Returning to the examples of Jesus, Paul and the N.T. writers, it would serve us well to question their motivation. When Jesus proclaimed the words that He knew would create enough enemies that would lead to his execution, it’s hard to take seriously He did so because this was the “soteriological product” he needed to promote and sell. It seems more likely that He proclaimed these words out of mission, calling, and a genuine love for people. The vehicles He employs (sermons, miracles, rhetoric, disciple-making) are not rooted in marketing but rather human interaction.
So I conclude this part by dismissing that while everything can be accused of marketed to a targeted audience on some basic level, I am more concerned with the our motivations for why we do what we do, especially as it pertains to the church.
Is Bono our Billy Graham? Thoughts on Today's Evangelist – Part 2
I am attempting to make the case that today, the musician (or artist) is today’s evangelist. Now I can hear one of my friends mentally thinking right now, “Well, it depends what you mean by evangelist”. Indeed it does. For years I have not been convinced that the motivation of every convert at a Billy Graham crusade was forgiveness of their sin and joining God’s narrative of redemption of all of creation. It seems clear to me that each person comes to Jesus from a different context and a different part of the gospel appeals to them more. Those that are in need of healing (physical, emotional) look to Jesus the Healer. Those guilt-ridden from a list of sins that have haunted them for years seek Jesus the Forgiver. The meaning-seeker sees Jesus as the mediator between her and God. Some even identify with Jesus the lover of people and while they acknowledge their sin, they are even more moved by the inspiration of Jesus. And then there are some who don’t care about Jesus at all but know they prefer heaven over hell. That’s probably a very, very, very small percentage but let’s call them “Jesus the free ticket to heaven because I sure don’t wanna go to hell” believer.
Now it is not the purpose of this post to determine which motivations for conversion and discipleship are authentic (although our sarcastic spirits can probably figure some of that out), I do want to equal the playing field here when we question the motives of those like Bono or Jars of Clay or some other musician. But when these musicians’ activism brings clean water to a group of people, is that not true mission work? To some, mission work only happens if there is a “true gospel” presentation and while I certainly believe that we are to share about the crucifixion, resurrection and the way of Jesus, etc., I think too many evangelicals have largely missed the importance of things like clean water initiatives in places like Africa and addressing the needs here in our own communities.
I imagine a conversation with a missionary saying to a thirsty African: “You need Jesus, the Living Water! See, it’s spiritual”.
Thirsty African: “I have no idea what you are talking about. How is a name I never heard of going to give me spiritual water.”
Missionary: “You’re misunderstanding – Jesus has the water”.
Thirsty African: “Oh that’s great! Where’s Jesus, because my family and I really thirsty”.
Missionary: “Well he’s not here he’s …
Thirsty African: “Oh. I got it the first time. Well I wish Jesus would have come with your fancy spiritual water. Listen, some guy from Ireland is providing water and digging wells. Frankly, he looks a bit odd but I’m headed over there.”
Sometimes I feel as an evangelical missions movement saying, “It’s too much trouble to help feed and clothe you, so you will probably die before we can do this efficiently. But die with Jesus. We love him, so should you. He has done so much for us and if you believe in this name that you have never heard of, you will thank us on the other side of eternity.” This is what I am interpreting some saying.
I think that’s a very poor approach to missions, the gospel and the call to the Christian life and I hate to say it (I really do) but I think some of our artists are doing more for the Kingdom than some of our “missionaries”.
Is Bono our Billy Graham? Thoughts on Today's Evangelists Part 1
Last week, a few friends and i got together and among many things, we got to talking about Billy Graham and Bono. I made the argument that to many, Bono is our generation’s Billy Graham. If you are a U2 basher, just hold on (or go listen to Lady Gaga or something) but hear me out. Admittedly there are significant character differences, certainly Bono is cooler, and certainly Billy Graham was more influential to the Protestant Church but a case could easily be made for Bono inspiring more people outside the church. Is that not huge part of the job description of an evangelist?

It started after reading this article from this month’s Christianity Today cover story how about bands like Jars of Clay have become so involved in mission work. The article stated that using music in mission work was not new by mentioning “In 1883, gospel singer Ira Sankey joined evangelist Dwight L. Moody in Edinburgh to raise £10,000 (equivalent to $373,000 today) to build a permanent home for Carrubbers Close Mission—which still offers the homeless a free breakfast on Sundays.” While this is a great story something tells me that we are not comparing apples to apples here.
I could be wrong but during their touring, I am fairly sure that the crowd was coming to hear Moody. I mean really, which name do you recognize between the two? The article went on to say that musician-led activism has greatly increased and soared in 2002 with Bono’s work. This got me thinking. More than 100 years ago it was the musician who accompanied the evangelist, today it seems the musician is the evangelist.
Overstated right? Can you tell me the name of a real evangelist right now? Oh I know, we do evangelism differently these days, we have broadcast evangelists. Which one is your favorite? Bono is mine. Continued tomorrow.
Reflecting On Our Invisible Children Screening
What is Invisible Children?
For those who don’t know, for many years these children were being abducted by Joseph Kony’s army the LRA and turned into child soldiers (and many of the girls were trafficked). To avoid being abducted, many of the children would commute out of their village and to a bigger town and sleep in hiding. The next morning they would return to do their schooling and chores and then commute back (There are some absolutely horrific and heartbreaking stories). Since the ceasefire in 2008, Cony’s army is believed to be in the Congo and night-commuting has stopped. This has become an important time for healthcare and education. You can learn more and watch short video clips at www.invisiblechildren.com and order the full length dvd’s, which of course helps raise funds. You can read more of the beginning of IC here.
How We Got Involved
For me, It started when my friends Todd Hiestand and Gary Alloway were planning to take their church, The Well, to a sleepover in center city Philadelphia to create awareness for the “Invisible Children” of Uganda. Like most people I know, there are so many causes and organizations that need help. How do you discern which caues/organizations to support and which ones not to? It’s an impossible question but I’m of the school of thought of being faithful with the opportunities that present themselves and for us, this came was one of them.
I was very moved by the first Invisible Children dvd called “The Rough Cut”. It’s disturbing alarming and even more depressing is knowing that Uganda is not the only place of such evil atrocities. A few years ago, we showed it to our Sr. High youth group. They too were moved. Immediately, I had facebook posts and emails about what we could do to help. It started by taking a collection and later buying a few dvd’s and a few shirts. Last year we saw another one called “Sunday”. It’s a story centered around a teen-age boy named Sunday that lost his family but now dreams of being a doctor. This past summer at YS’s DCLA, we saw their newest one called “Go” which features their new “Schools for Schools” campaign (American schools helping Ugandan ones). Afterwards we signed up to host a screening. One of the awesome “roadies” called us and the date was set for Wed. Oct 21st.
Aside from raising financial support, creating awareness is an extremely important part of the cause. We are not a large church and not a large youth group but we decided that this was a cause that we wanted to share with our friends. In some ways, this became a way of discussing faith and religion with others. But instead of asking questions like, “Do you know where you will go after you die?”, a better question was “Would you like to come to a free documentary screening about the atrocities in Uganda? It’s really moving and we can help.”
Flyers were created, Facebook invites were sent, and quite seriously, most of our students felt this was among the easier things to invite people to. The weekend before our screening, we stood outside grocery stores, Starbucks, and went business to business asking if we could post our flyers. When the night finally came, we had almost 200 people. Even better was that crowd brought their wallets and bought shirts, dvd’s and signed up for the “Tri-campaign” ($3/week to IC).
We had a really solid response afterwards from students, parents, and people from our community we met at A&P, who saw our signs in deli’s, laundromats and Facebook. One mother called me the next day and said something to the effect of, “You are showing us that we need to rethink evangelism.” I think I’ll save that for another post but that was a moment that did my heart some good.
Invisible Children is a form of the Gospel. And screenings are an excellent opportunity of telling our communities that Christians care about the needs outside its walls. Further, the situation in Uganda is dire. I’d like to encourage you to look into this, especially my fellow youth pastors.
How you can get involved:
- Go up on www.invisiblechildren.com and watch some of their shorter video clips.
- Order some DVD’s
- Read up on the history of the war in Uganda.
- Consider inviting a bunch of friends and host a screening with the hopes of creating awareness
- Not a youth pastor? Consider showing a documentary to a few friends or your church small group.
- Commit to giving through the “Tri” Campaign (3 bucks a week)
So what’s next for us? It looks like a benefit concert.
As always, holler if you have any questions. Would love to help in any way I can.







